Idea of logo

Hello!

I am the author of logo for this project. By coincidence I also happen to be a student of Culture College of LatviaJ

First, I am really happy to be a part of this all, the idea is great!! And I wanted to wish all best for photography students and the most important – lots of creativity and original ideas!

So, what about the logo. It took some time to generate the idea – I wanted it to be meaningful enough. Also it had to include something about media used mainly – photography. I was thinking a lot about the name of project – what does mean „perception”? Even more – many different perceptions?

And I ended up with idea, that it is something individual. Point of view, way of seeing things. And to be more specific, in this case – point of view that is based on cultural differences.

So how do you reflect such vast and abstract thing? The visualisation/logo had to be abstract too, so each of viewers can think upon their own meaning of it. By drawing such THING I can suggest just few meanings, sharing and showing my own cultural perception. Well, to give insight in my perspective – i would say it looks either like a cartoon eye (which is one of means, how we can perceive the world around us. In this project, I would say, the most important of them all. Why cartoon? Because it describes modern popular culture a lot...). And another, even more important symbol hidden in this logo, could be simple egg. Beginning of everything, birth of ideas and culture itself. Does it make any sense?

So have a nice day, people!

P.S.What do YOU see in this logo?